Pranburi is some 30 kilometres south of Hua Hin and a district of Prachuap Khiri Khan Province . The beach itself may not be spectacular but its peaceful environment infuses a sense of privacy and exclusivity. It was never a popular weekend destination among travelers. In the past, holidaymakers preferred to stay in Hua Hin and drive to Pranburi for a one day trip.

However, this is not the case, today, since it becomes a popular getaway among travelers from Bangkok who seek to relax in style. That contributes to the increase in the number of chic and boutique resorts. The trend started in 2002 when Soneva hotelier group opened its first boutique resort in Pranburi. The resort was a huge success, luring local and foreign investors to follow its footstep. Yet it maintains its serenity. Some resorts in Pranburi offer a shuttle van service for their customers who want to go to Hua Hin for a night out. Nowadays, Pranburi is a tourist attraction by its own.

An interesting attraction nearby Pranburi is the Pranburi Forest Park, which occupies a large area with a 1-kilometre pine-fringed beach and mangrove nature trails