Central Pattaya: The beach of fun Just a little bit south of North Pattaya passing the golden mermaid and dolphin statues is Central Pattaya, the beach of fun. This is the most popular and, certainly, lively beach in Pattaya. This is the area where shopping malls, boutique shops, bars, restaurants and coffee shops are crammed along a busy beachside road. There are more beach chairs, umbrellas and tourists in Central Pattaya than other beaches. During the day, the area is enthusiastic with beachgoers frolicking on the beach or enjoying several kinds of water sports activities such as jet skiing, banana boat, paragliding and parasailing. At night, the street is illuminated with pubs, bars and restaurants. Middle Pattaya may not be the most favourite place in Pattaya but it is usually the place ones choose not to be missed.