Seventeen kilometers from Phuket town, Kata Beach is regarded as one of Phuket's top beaches with white, clean sand and lines of coconut trees. It is divided to 2 bays; namely Kata Noi Beach and Kata Yai Beach. The water is shallow suitable for swimming. Also available are activities such as diving at Koh Pu or playing banana boats and jet skies. There are several 4 star hotels, seafood restaurants and shopping places along the beach.

Beautiful Kata is a scenic gem, its clear water flanked by hills, and picturesque Bu island sits offshore. Kata retains a village feel at its northern and southern ends and is perhaps more family-oriented, its beach more peaceful than Patong.